FINDING THE BALANCE FOR BOTH NEW AND EXISTING CUSTOMERS

A project to understand the needs of the new generation of casual diners and refresh the Nando’s brand positioning to ensure continued relevance and appeal. A semiotic study was commissioned and alternative brand refresh routes developed and researched. Digging back into the heritage of the brand the team were able to find a way to appeal to the authentic food values of today’s diners without alienating the die-hard fans.